Aarong Expands Nationwide with the Opening of Its 34th Outlet in Dinajpur

Aarong, Bangladesh’s leading fashion and lifestyle retail chain, today announced the opening of its 34th outlet in Dinajpur, marking a significant milestone in the brand’s continued expansion beyond the capital and into key regional cities. Extending across 14,000 square feet over three levels (Ground Floor, 1st, and 2nd Floor), the new outlet is thoughtfully designed to offer an elevated and immersive retail experience for customers in the northern region.

Located at 182/1, Iqbal School Mor, Paharpur Road, Dinajpur Sadar, the outlet brings Aarong’s distinctive retail environment closer to the local community, creating a comprehensive destination where heritage craftsmanship meets contemporary lifestyle.

The Dinajpur outlet brings together Aarong’s signature sub-brands: Taaga, Taaga Man, and Aarong Earth, alongside an extensive selection of handcrafted apparel, jewellery, home décor, accessories, and skincare. Curated with care, the space reflects a seamless harmony between tradition and modern design, enabling customers to experience the depth and diversity of Bangladeshi craftsmanship under one roof.

Commenting on the inauguration, Tamara Hasan Abed, Managing Director, BRAC Enterprises, said, “The opening of our Dinajpur outlet represents a meaningful step in our journey to make Aarong more accessible across Bangladesh. As regional cities continue to grow in cultural and economic significance, we are committed to creating spaces that celebrate craft, design, and community. Through this new outlet, we look forward to building deeper connections with our customers in Dinajpur while continuing to honour the artistry and dedication of our artisans.”

As a social enterprise of BRAC, Aarong remains dedicated to celebrating Bangladesh’s artisanal heritage and promoting sustainable craftsmanship, while empowering rural artisans and communities across the country.